Apple Just Announced the End of Their Referral Program for Apps and Games

I really hate writing these behind-the-scenes posts, as it makes me uncomfortable and I never know how much sharing is too much. But once again, Apple has pulled the rug from under sites that drive traffic and sales to their App Store. Last time I had a big talk like this, it was because they decided to allow ad-blockers in mobile Safari. Now, they’re not just indirectly hurting my income, but taking back the tiny cut I used to get when people bought a game through my links. About an hour ago, I got this email from them:

The affiliate program was never a big source of income for me, as it was about 2.5% of each app people bought through my links. Still, something is better than nothing, and the way my site works is that I get revenue from multiple places and they all add up — ads, Patreon, affiliate links. This is one source of revenue just gone, even while I make money for Apple.

One thing I pride myself on is that I’ve never done sponsored posts that are basically ads disguised as articles. I refuse to muddy my site with those, as I want people to trust that what they read here is genuine. I hope you know by now that I’m perhaps honest to a fault. I won’t blindly praise a game just to get on a developer’s good side or to sell more of a game for that 5% cut. But with each of these changes, it becomes harder and harder to justify the amount of time and work I invest in my site to make quality walkthroughs, reviews, and gameplay videos.

Apple is still continuing the affiliate program for music, books, movies and TV. But as much as I would love to start a Movie/Book/TVUnwrapper, the reality is I’m one person and even building AppUnwrapper to where it is now took almost eight years of blood, sweat and tears. I simply don’t have it in me to start up another site and split my time between writing about different media.

There isn’t much you, my readers, can do about Apple’s decision. They’re a powerful juggernaut that will do whatever it takes to amass as much money as possible. And if that means killing off the sites that help them make money, so be it. But what you can do is support me through Patreon. Even $1 per month from 1% of my audience would make a huge difference. If you find value in my work, please consider donating. And if you’re already a Patron, thank you from the bottom of my heart. It means so much when someone is willing to personally invest in the continuation of this site.

Note: Sometimes a promo code is provided for a game, but it does not affect the review in any way. At AppUnwrapper, we strive to provide reviews of the utmost quality.

Check out my recommended list for other games you might like.

If you like what you see on, please consider supporting the site through Patreon. Every little bit helps and is greatly appreciated. You can read more about it here. And as always, if you like what you see, please help others find it by sharing it.

I also offer affordable testing and consulting for iOS developers.

COPYRIGHT NOTICE © AppUnwrapper 2011-2020. Unauthorized use and/or duplication of this material without express and written permission from this blog's author is strictly prohibited. Links may be used, provided that full and clear credit is given to AppUnwrapper with appropriate and specific direction to the original content.

This Post Has 6 Comments

  1. CatReader

    (content deleted by sender, due to a cat’s unsolicited assistance causing a stealth Send)

  2. CatReader

    I’m glad that you use Patreon. As I use Android, your Apple store links have never provided any benefit to you or me, but a minimal Patreon subscription was the right size and means for me.

  3. Eric Pankoke

    Sorry to hear about this. Of course given my ancient equipment and a lack of desire to keep asking developers “any chance that will still run on my device?” I’ve basically given up on Apple anyway, but it still gets me when they make changes that benefit no one but themselves. I hope you get enough Patreon support to compensate for whatever you’re losing from the affiliate support.

  4. What is the “requested format”?

    This’ll make you feel a mega shit tonne better, Lisa (she said sarcastically). Apple has just become the world’s first $1 trillion company. Frankly, Apple can do one now. It took me ages to save up for this iPad Pro (I get just £600 a month – think that’s around $780 or so) and it was FUBAR’d in 5 minutes by being sat on by the cat from 4 doors down (and she’s hardly heavy – 3.5lb or so).

    I share a MBP with my parents – it has appallingly bad memory usage and the fans crank up at the slightest provocation (even when I’ve hardly got anything running, just a few Safari tabs and Mail) – constantly running at 80-90° can’t be doing much for its longevity – we’ve just come out of a long heatwave (average temperature 32° where I live – we’ve had to endure 2 months of the Aussies ripping the shit out of us!. Note to any Australians reading this: you live in air-conditioned houses, we don’t). What I really want is a hybrid – but one powerful enough to run VR. What I don’t want is anything else Apple. I’ve had it. Its tech simply isn’t worth the asking price anymore. I’ve been using Macs since the late ‘80s, I’m SO over them now. I’m just going to have to get used to Windows.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.