Why I Now Think Twice Before Buying In-App Purchases to Unlock More Content

I used to think that a free download and demo of a game with an in-app purchase (IAP) to unlock the full game made the best sense for both developers and players. I never understood why it wasn't a more common monetization over the ever-popular free-to-play with consumable IAPs and the less-popular premium paid games with no IAPs whatsoever. After all, it gives the player a chance to try the game before…

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